Ways to Find a Good Copywriter
If you want to earn money online, you're going to have to have a site. If you want that site to generate income, it should be written very well. Unless you're good at copywriting already it's wise to hire someone who is experienced to compose the text on your website. A good copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Obviously, not all copywriters are born equal. Some are crazily talented. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here are tips on how you can figure the difference.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a web site that houses their bio, their resume, several samples and whatever else they feel the need to share. If the writer has no website, how can they say they can help you with the one you are wanting to put up? Look closely at the copy used on this website as well. If there are a number of errors, this is not good.
How favorably do you react while you are reading the copywriter's own copy? This goes beyond the simple finding of grammar and spelling mistakes. Does the site copy cause an emotional response as you are read here reading it? Does it make you like the the copywriter? Does the copy make you want to keep reading and learn more about the person? Does it make you want to jump to hire them right away? Does website copy make you want to run for the hills? Does it make you mad? These are all very important responses and they require your attention.
Do a background research on the copywriter. Try searching for reviews on online discussion boards and independent sites. It's very likely that the only reviews you will find on the writer's site are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews and testimonials deserve special attention. Ask the writer to give you a few references. See to it that you follow up and genuinely contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have a number of choices available to you when you're trying to figure out whether or not to pay for a copywriter. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.